Open to Opportunities

Neil Kollipara

Marketing leadership for General Contractors in Metro Detroit — proposals, brand, business development, and everything in between.

Royal Oak, MI Marketing Manager UM–Dearborn
About

Where construction knowledge
meets marketing strategy.

Most marketing hires learn about construction from the outside. I've lived it — writing scopes of work, interpreting project specifications, managing property portfolios, and building client relationships across condos, HOAs, and commercial properties. I've also built marketing programs from the ground up, growing a small business's client base by 43% through website development, email campaigns, and social media strategy. And right now, I'm on the phone with general contractors every single day — learning what they care about, how they talk about their work, and what makes them tick. I'm looking to bring that rare combination of hands-on industry experience, proven marketing execution, and deep GC insight to a contractor's team — supporting everything from RFP responses and project documentation to digital presence and business development.

$570K
First-Year Sales at U&S
43%
Client Acquisition Growth
6+
Years in Construction & Property
What I Bring

Core capabilities.

I'm not a traditional marketer — I'm a construction and property management professional who understands how to communicate value, win work, and build brand presence.

01
RFP/RFQ Proposals & Qualifications
Partnering with Preconstruction and BD teams to build compelling responses to RFPs and RFQs — from compliance matrices and executive summaries to project sheets, team resumes, and win themes. My background writing detailed scopes of work and interpreting project specifications gives me an edge most marketers don't have: I understand the technical side of what we're selling.
02
LinkedIn & Digital Presence
Showcasing ongoing projects, recently-awarded work, industry event presence, key hires, and promotions. I've built and executed social strategies from scratch — content ideation, production, and publishing — to create the kind of digital footprint that makes owners and developers take notice.
03
Project Documentation & Visual Content
Coordinating project photography, drone shots, and progress documentation to build a visual library of completed work. Managing the creation of project profiles and case studies that fuel proposals, award submissions, and marketing collateral.
04
Internal Comms, Events & Awards
Keeping field teams, PMs, and leadership aligned through newsletters, announcements, and company-wide updates. Coordinating trade show presence, industry event participation, community engagement, and award submissions (ABC, AGC, ENR, local business awards) to build reputation and visibility.
05
CRM & Business Development Support
Managing pursuit tracking, go/no-go evaluation support, and pipeline reporting. Currently supporting AEs with prospect research, meeting coordination, and follow-up sequencing at Outbuild — and previously drove $570K in first-year revenue through strategic prospecting and consultative sales at U&S Companies.
06
Presentations & Marketing Collateral
Building pitch decks, qualification packages, project profiles, and direct mail campaigns that help your team stand out in interviews and shortlist presentations. Experienced across InDesign, Canva, Squarespace, Mailchimp, and Kit.
Experience

A career built at the intersection
of construction and communication.

Outbuild
Remote
Jul 2025 – Present
Sales Development Representative
Executing 50+ daily outbound cold calls to general contractors, filling top-of-funnel pipeline for a construction technology platform. Conducting discovery conversations to qualify prospects, identify pain points, and deliver detailed context to Account Executives. Managing prospect data and tracking all touchpoints in CRM for accurate pipeline reporting and seamless handoffs.
Cold Outreach GC Relationships CRM Pipeline Development
Michigan Academy of Taekwondo
Northville, MI
Aug 2021 – Jul 2025
Marketing Manager
Built and owned the full marketing function for a growing martial arts academy. Designed and maintained the company website on Squarespace with SEO optimization and clear brand standards. Managed email marketing through Mailchimp and Kit, including monthly publication of The Dojang Digest newsletter. Developed and executed social media strategy across Facebook and Instagram — from content ideation through publishing.
43% increase in client acquisition (220 → 315)
Website (Squarespace) Email Marketing Social Media SEO Brand Strategy
U&S Companies
Macomb, MI
Oct 2019 – Jul 2021
Project Manager / Estimator
Managed the full sales cycle for a multi-trade contractor — from prospecting and relationship building through proposal development and project delivery. Wrote detailed scopes of work and specifications for painting, flatwork, roofing, siding, and restoration services. Designed and executed a direct mail campaign using Canva that generated new business, including a major painting contract in Birmingham, MI. Coordinated cross-functional collaboration between sales, operations, and subcontractors.
$570K in first-year sales revenue
Proposals & Estimating Direct Mail Client Relations Multi-Trade Coordination
Herriman & Associates
Plymouth, MI
Jan 2019 – Oct 2019
Client Portfolio Manager
Managed a portfolio of client accounts as the primary point of contact for inquiries and service needs. Developed and presented budgets and financial projections to key stakeholders and board members. Built strong client relationships through proactive communication, identifying needs and implementing solutions to enhance satisfaction and retention.
Portfolio Management Budget Development Board Relations Client Retention
Education

Foundation.

University of Michigan–Dearborn
Bachelor of Arts, English Language & Literature
Graduated May 2013

Let's build something together.

I'd love to talk about how I can add value to your team.

Email Me LinkedIn